You're good at what you do.
Now let's build the business around it.
You know your craft. The website, pricing, clients, bookkeeping: that's the business you haven't built yet. I build it with you, or for you.
1 hr 1-on-1 weekly, or done-for-you tech work instead. Your call.
Let's see how I can help.
I help you go from “I know how to do this” to “I have a business that works.”
Most of my clients are practitioners, coaches, or skilled tradespeople who decided to go out on their own. They're great at the actual work. But they've never built a website, never set pricing, never had to figure out how to get found online. That's what I do.
I'm not just giving you advice and sending you off with a to-do list. I build the stuff with you, sometimes for you. Website, booking system, payment processing, social profiles, email, analytics. And I help with the harder stuff too: what to charge, how to talk about what you do, where to focus when everything feels urgent.
How I work
The mechanics matter. So does understanding what you're building toward.
We start with clarity, not a task list
A 30-minute call where I ask questions most business advisors skip. What does a good week actually look like for you? What have you convinced yourself you should be doing, and do you actually want to? What kind of clients do you want to work with, and what kind have you been attracting instead? Before we build anything, I want to understand what we're building toward, and why.
We work on the business and the person running it
Some sessions we're building your website or setting up your booking system. Some sessions we're untangling pricing anxiety, naming the belief that's been keeping you stuck for months, or figuring out why the business you thought you wanted doesn't feel right anymore. I've been running my own business for over a decade. I know what it costs when you build toward someone else's idea of success, and I know how to help you find your own way through it.
You get a business that fits your life
Not one you're trying to fit your life around. The website works. The pricing is honest. The clients you attract are the ones you actually want to work with. And you're not carrying a list of things you should be doing, because most of them turned out to be someone else's idea of what you needed.
Ready to start?
$500/month, cancel any time. 30-minute call first so we both know it's a fit.
Proof of Craft
People I've worked with
Every one of these started the same way: someone great at their thing who needed the business built around it.
Mike spent 30 years as a firefighter and captain. He'd been counselling men on the side for 20 years. He had the skill and the experience, but no business infrastructure. We rebuilt his website, his positioning, his pricing, and optimized his Psychology Today profile.
From word-of-mouth counselling to a professional coaching practice with a real web presence and pricing that matched 20 years of experience.
Candace does tarot readings with a therapeutic, grounded approach. She knew her work was valuable but her website was inaccessible, she was locked out of her social media accounts, and her email list was collecting dust. We rebuilt her site with booking and events, recovered her socials, and built email automations that sell into her private and group practices.
Regular sold-out group events in Toronto, email automations that sell into private sessions, and a functioning business from scratch.
25-year veteran of lawn care who'd always worked for other people. He decided to go out on his own. I helped him build a cashflow forecast that got him a grant to buy the equipment he needed and taught him how to read the numbers so he could run the business himself.
Equipment grant secured. Fully booked within 3 months of going out on his own.
“Shane was incredibly helpful in bringing clarity to the back-end challenges we had been struggling with. In just one discovery call, he was able to talk through our biggest pain points, identify where things were feeling overly complicated, and suggest simple, straightforward solutions that actually made sense for our business.
He broke everything down visually and turned what felt like an overwhelming mess into clear, manageable action items. After the call, he followed up with an audit summary that included those action items and a recommended sequence, which made it much easier to understand what needed to happen next and in what order.
I immediately felt less overwhelmed and much more confident about how to simplify our systems and improve the back end of our business. Shane has a real gift for taking complex problems and making them feel practical, organized, and achievable.”
Natalie Edwards
This is for you if…
- You're a coach, practitioner, therapist, or skilled tradesperson starting your own thing.
- You're good at the work but the business side makes you want to hide under the covers.
- You don't have a website yet. Or you have one and it's not doing anything.
- You don't know what to charge or you know you're charging too little.
- You want someone who does the work with you, not someone who emails you a PDF.
Already at $1M+ in revenue with operations and tooling that haven't kept up? See Fractional COO/CTO →
Let's figure out where to start.
30 minutes. I'll ask what you're building, where you're stuck, and whether I can help.
Book a free 30-minute callOntario, Canada. Working with clients anywhere.